We executed both ATL and BTL strategies in parallel.
Through track branding and Human Boards traveling across Phnom Penh, we brought the campaign to life on the ground. While the Human Boards actively engaged with the public—offering free Kaiia Mineral Water to exercisers—our ATL efforts amplified the impact with a year-long viral campaign across mass media.

Result:

We exceeded client expectations with a creative key visual and campaign assets so effective, they were later repurposed by the client for their own independent campaigns.