We launched the Aesthetic Center at Royal Phnom Penh Hospital with one clear mission: to help people feel confident in their own skin.
With expert care from BDMS Bangkok specialists, we bring advanced beauty treatments that focus on nourishing beauty from within.

To connect with the public, we brought the experience directly to them—through vibrant, hands-on events at Chip Mong 271 Mega Mall and AEON Mall Sen Sok City, where people got to explore, ask, and feel the difference for themselves.

Result:

We successfully executed both ATL and BTL strategies, driving strong impact across key metrics:

* Reach

• Target: 35,000
• Achieved: 30,000
• Performance: 86% of target reached

* Engagement

• Target: 1,200
• Achieved: 960
• Performance: 80% of target engagement

* Conversion (the highlight!)

• Target: 48
• Achieved: 82
• Performance: 171% of target — exceeding expectations and proving true interest and intent from our audience