To spread joy ahead of Khmer New Year, we created memorable moments for the Cambodian people by offering a variety of exciting activities—including Khmer traditional games and gifting Yeo’s products for families to bring back to their hometowns.
We also brought smiles to students by reviving cultural pride through fun, inspiring traditional games.
Result:
We successfully sold over 3,000 cartons, while delivering a joyful and festive spirit to Cambodian people in celebration of Khmer New Year 2024 and 2025.
We executed both ATL and BTL strategies in parallel.
Through track branding and Human Boards traveling across Phnom Penh, we brought the campaign to life on the ground. While the Human Boards actively engaged with the public—offering free Kaiia Mineral Water to exercisers—our ATL efforts amplified the impact with a year-long viral campaign across mass media.
Result:
We exceeded client expectations with a creative key visual and campaign assets so effective, they were later repurposed by the client for their own independent campaigns.
DemoQ activated the bold and joyful “Be Happy, Say Hanuman” campaign across Makro and key Phnom Penh hotspots—bringing Hanuman Beer closer to the crowd through on-ground energy, interactive engagement, and digital amplification.
From cheers to check-ins, the campaign turned everyday spaces into brand moments—driving awareness, smiles, and shareable buzz.
DemoQ captured the excitement of Momizu House’s grand launch at AEON Mall, showcasing elegance, energy, and celebration. From ribbon-cutting to crowd engagement, the event was a full blend of lifestyle and brand storytelling—designed to impress.
DemoQ turned up the glow for Maybelline New York with a Sangkran Techno celebration—blending bold beauty with lights, beats, and Khmer traditional gams. A vibrant fusion of makeup, music, and movement that electrified the festive crowd.
DemoQ brought Similac Gain IQ to life at AEON Mall Sen Sok, delivering a fun, interactive expo that connected parents and kids through engaging activities, product education, and brand trust-building, all in one vibrant space.
