The Senior Creative Copywriter leads the development of big ideas, campaign concepts, and compelling copy for integrated marketing and advertising campaigns. This role shapes brand voice and storytelling across digital, social media, video, print, and outdoor channels, mentors junior writers, plays a key role in ideation for pitch projects and new business, and works closely with art directors, strategists, and clients to deliver creative work that drives results.

1. Concept & Content Creation

• Develop campaign concepts, big ideas, taglines, and key messages for integrated campaigns
• Write and oversee high-impact copy for social media, digital ads, websites, print, and OOH
• Write scripts for video, TVC, radio, and branded content from concept through production
• Define and evolve brand voice, tone, and messaging frameworks for clients

2. Creative Leadership & Collaboration

• Partner with art directors, designers, and account teams to bring ideas to life
• Lead brainstorming sessions and guide creative concept development
• Mentor and coach junior copywriters, providing feedback and reviewing their work
• Support the Creative Director in campaign planning and execution

3. Strategy & Client Engagement

• Translate client briefs and audience insights into strategic creative solutions
• Present and defend creative concepts to clients and internal stakeholders
• Conduct market, competitor, and consumer research to inform creative direction
• Stay ahead of cultural, industry, and platform trends to keep ideas fresh and relevant 

4. Quality Control & Brand Stewardship

• Review, edit, and approve copy from the team for clarity, accuracy, and consistency
•  Ensure all work meets brand guidelines, legal, and compliance requirements
• Track campaign performance and refine messaging based on results

5. Pitch & New Business

• Participate in ideation and brainstorming sessions for pitch projects and new business opportunities
• Develop creative concepts, big ideas, and campaign narratives for pitch presentations
•  Write compelling pitch copy, including taglines, key visuals copy, scripts, and presentation decks
•  Work with strategy, account, and design teams to craft winning proposals
• Present creative ideas to prospective clients alongside the Creative Director

Qualifications:

• Bachelor’s degree in Marketing, Communication, Journalism, English, or related field.
• 5+ years of experience in copywriting or creative content, with at least 2 years in a senior or lead role
• A strong portfolio of integrated campaigns across digital, social, video, and print
• Advertising or creative agency experience is required

Skills & Competencies:

• Excellent writing and editing skills in Khmer and English
• Exceptional conceptual thinking and storytelling ability
• In-depth understanding of digital marketing, social media, and consumer trends
• Strong presentation skills and confidence presenting to clients
• Leadership and mentoring ability
• Ability to manage multiple projects and meet tight deadlines
• Openness to feedback and a passion for award-worthy creative work

Benefits:

• Competitive salary based on experience
• Public holiday and annual leave as per Cambodian Labor Law
• NSSF coverage
• Professional development opportunities
• Seniority Pay